Which of the following completes the sentence,'A researcher performing a ______ might test a hypothesis that TV commercials reinforce traditional sex-role attitudes by sampling a large number of ads that aired during a certain period of time,and comparing the occupations that male versus female actors portrayed'?

A) Text mining.
B) Content analysis.
C) Sentiment analysis.
D) Opinion mining.
E) Netnography.

Content Analysis

A research technique used to systematically analyze the content of communication materials, such as texts, media, and documents, to identify patterns or themes.

Traditional Sex-role Attitudes

Traditional sex-role attitudes refer to conventional views and expectations about the roles and behaviors appropriate for women and men in society, often based on historical or cultural norms.

Hypothesis

Hypothesis is a proposed explanation or assumption for a phenomenon, made as a starting point for further investigation or experimentation.