Asked by Lucinda Cahill on May 15, 2024
Verified
Which of the following completes the sentence,'______ is a term that describes one-way communication delivered to the target audience and is the focal point of traditional marketing'?
A) Crowdsourcing
B) Social media
C) Participation
D) Push messaging
E) Microblogging
Push Messaging
A type of communication where messages are initiated by the server and sent to the user's device, often to promote products or offer updates.
- Evaluate the distinction and overlap between social media and traditional media outlets.
Verified Answer
NH
Nhung Hu?nhMay 21, 2024
Final Answer :
D
Explanation :
Push messaging is a term used to describe one-way communication that is pushed to the target audience without their consent or participation. It is the focal point of traditional marketing methods such as television and radio advertisements. Crowdsourcing, social media, participation, and microblogging are all examples of two-way communication methods that allow for interaction between the sender and the receiver of the message.
Learning Objectives
- Evaluate the distinction and overlap between social media and traditional media outlets.
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