Asked by Chelsey Wheatley on Jun 12, 2024
Verified
Which of the following conceptually assesses the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it?
A) API.
B) Switching cost analysis.
C) Message internalization.
D) Dunbar's Number.
E) Return on emotion.
Return On Emotion
An assessment of the emotional engagement and reactions elicited from target audiences by marketing campaigns or consumer interactions.
Dunbar's Number
A theoretical cognitive limit to the number of people with whom one can maintain stable social relationships, proposed to be around 150.
API
Application Programming Interface, a set of rules, routines, and protocols that allows software applications to communicate with each other.
- Review the impact of online social networks on the marketing of brands and the involvement of consumers.
Verified Answer
Learning Objectives
- Review the impact of online social networks on the marketing of brands and the involvement of consumers.
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