Which of the following criteria is it most important that a segment meet in order to be profitable for a firm?

A) be underserved by competitors
B) be demographically diverse
C) have similar loyalty rates
D) have measurable needs

Demographically Diverse

Reflecting a population that includes a wide range of characteristics such as age, sex, ethnicity, or socioeconomic status.

Competitors

Other businesses or entities that offer similar products or services within the same market and vie for the same customer base.

Loyalty Rates

Refers to the metric that measures the level of loyalty of customers to a brand or product, often calculated through repeat purchases or engagement.