Which of the following draws on the personal property right connected with a person's identity and her exclusive right to control it?

A) Writing a political editorial on a public figure
B) Signing a person's name on a petition that he/she is against
C) Commercially using someone's name
D) Spreading malicious gossip about a well-known person

Liability for invasion of privacy can exist when,without that person's consent,the defendant commercially uses someone's name or likeness,normally to imply her endorsement of a product or service or a nonexistent connection with the defendant's business.This form of invasion of privacy also draws on the personal property right connected with a person's identity and her exclusive right to control it.