Asked by Ashwin Menon on Sep 28, 2024
Which of the following encompasses the three M's of Gallaugher & Ransbotham's model of social media dialogue management?
A) Megaphone,Magnet,Monitor.
B) Microphone,Megaphone,Magnet.
C) Microphone,Magnet,Monitor,
D) Microphone,Magnet,Monitor
E) None of these.
Gallaugher & Ransbotham
Researchers known for their contributions to understanding the digital business landscape and technology's impact on competition.
Microphone
A device for converting acoustic power into electric power that has an output signal voltage.
Megaphone
A metaphor to describe a means or channel that amplifies or broadcasts messages to a wide audience.
- Understand the theoretical frameworks underlying social media strategy, focusing on content management and engagement.
Learning Objectives
- Understand the theoretical frameworks underlying social media strategy, focusing on content management and engagement.