Asked by Katie Sanchez on Jul 21, 2024
Verified
Which of the following involves collecting and organizing data from social media platforms about user activities and trends?
A) rhetorical analysis
B) digital analytics
C) online surveys
D) content coding
Digital Analytics
The process of collecting, analyzing, and interpreting digital data from various online sources to understand and optimize web usage and online business performance.
Social Media Platforms
Online services and websites that allow users to interact, share content, and participate in social networking.
User Activities
Actions undertaken by users of a platform or service, encompassing a wide range of interactions like browsing, posting, or utilizing features.
- Recognize the role and impact of digital analytics in public relations.
Verified Answer
Learning Objectives
- Recognize the role and impact of digital analytics in public relations.
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