Which of the following is a true statement about customer relationship management programs?

A) CRM programs enable firms to tailor new products to individuals customers.
B) CRM programs rely primarily on mass market communication systems.
C) CRM programs benefit consumer marketers more than B2B marketers.
D) CRM programs use demographic data to track customer loyalty.

Customer Relationship Management

A strategic approach to managing a company’s interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

B2B Marketers

Marketers who specialize in creating and implementing marketing strategies for transactions between businesses, as opposed to transactions between businesses and consumers.

Demographic Data

Statistical information about the characteristics of a population, such as age, gender, income, and education, used for market analysis.