Which of the following is a true statement about the rate of diffusion?

A) Costly innovations will diffuse more quickly in the market.
B) Highly complex innovations are more quickly adopted by laggards.
C) Customers are more likely to try a product if the price of change is low.
D) News reports about new product innovations are more influential than inter-consumer communications.

Customers are more likely to try a new product if it requires low costs for change, such as a low monetary investment or minimal adjustments to current habits. This is supported by research on the diffusion of innovations, which shows that early adopters are typically willing to take on higher costs and risks associated with new products, while later adopters are more motivated by convenience and affordability.