Asked by Tiffany LaFrance on Jun 20, 2024
Verified
Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?
A) Educating people about your products and services.
B) Identifying people most likely to share their opinions.
C) Providing tools that make it easier to save information.
D) Studying how,where,and when opinions are being shared.
E) Listening and responding to supporters,detractors,and neutrals.
Word-of-mouth Marketing
The organic process of passing information from person to person through verbal recommendations, without the involvement of direct advertising.
Responding to Detractors
Involves addressing criticism or negative feedback from individuals or groups in a constructive manner.
- Identify key components of word-of-mouth marketing.
Verified Answer
BG
Breeann GarverJun 26, 2024
Final Answer :
C
Explanation :
Providing tools that make it easier to save information is not a key component of word-of-mouth marketing according to the Word of Mouth Marketing Association. The other options (educating people, identifying influencers, studying opinion sharing, and listening/responding) are all key components.
Learning Objectives
- Identify key components of word-of-mouth marketing.