Which of the following is NOT a type of pricing objective?

A) survival
B) elasticity
C) market skimming
D) product positioning

Pricing Objective

A goal that guides a business in setting the price of its products or services, often aimed at maximizing profitability, market share, or other metrics.

Market Skimming

A pricing strategy that involves setting high prices initially to target early adopters and then gradually lowering the price to attract more price-sensitive customers.

Product Positioning

The process of establishing and maintaining a certain image or impression of a product or brand in the minds of the target market.