Asked by Allison Hancock on Sep 28, 2024
Which of the following is NOT one of the adjacency paths described by Chris Zook?
A) new businesses
B) new geographies
C) new profit pools
D) new customer segments
Adjacency Paths
Adjacency Paths relate to the strategic options a business may explore to grow by venturing into areas or markets closely related to its current operations or expertise.
New Geographies
Expansion or exploration into new geographical areas or markets by businesses seeking growth or diversification.
New Profit Pools
Areas within a market where new revenue and profit can be generated, often identified through changes in consumer behavior or emerging trends.
- Identify the variations among strategies for growth, such as market penetration, market development, product development, and diversification.
- Recognize paths of adjacency as described by Chris Zook and their implications for business growth.
Learning Objectives
- Identify the variations among strategies for growth, such as market penetration, market development, product development, and diversification.
- Recognize paths of adjacency as described by Chris Zook and their implications for business growth.
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