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Asked by Jayla Ashley on Apr 28, 2024

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Which of the following is not true of a brand experience?

A) The experience should inspire the audience to participate and share.
B) The ideal experience can be thought of as one that captures the sweet spot at which the audience's passions and needs intersect with the brand's identity.
C) It should be authentic and conversational to fit the culture of social media.
D) It should be discoverable so that the brand appears during relevant searches.
E) All of these are true.

Brand Experience

The perceptions and feelings a consumer has about a brand across all points of interaction.

Social Media

Digital platforms and technologies that enable users to create, share, or exchange information, ideas, and content with communities and networks.

Authentic

Genuine or true, particularly in a manner that reflects honesty, integrity, and realness in a person or object.

  • Grasp the concept of brand experience in social media and its components for audience engagement.
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Shweta SharmaMay 03, 2024
Final Answer :
E
Explanation :
All the statements provided are true characteristics of a brand experience. They emphasize the importance of engagement, relevance, authenticity, and visibility in creating effective brand experiences.

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