Asked by Tiffani Duncan on Apr 25, 2024
Verified
Which of the following is recommended by Howard Perlmutter for measuring a company's degree of internationalization?
A) The number of countries in customer base
B) The number of foreign-born employees
C) Management's attitude toward foreign operations
D) The nationality of the firm's chief executive officer
E) Where headquarters is located
Howard Perlmutter
A scholar known for his work on the internationalization of firms, including the concept of ethnocentric, polycentric, and geocentric orientations in international business.
Degree Of Internationalization
A measure of the extent to which a company is involved in international operations, markets, and activities.
- Recognize the evolving nature and characteristics of transnational companies.
Verified Answer
JS
Jalisha Smith7 days ago
Final Answer :
C
Explanation :
Howard Perlmutter's recommended measure for a company's degree of internationalization is management's attitude toward foreign operations, also known as the "EPRG framework." The other options listed are not Perlmutter's recommended measures.
Learning Objectives
- Recognize the evolving nature and characteristics of transnational companies.
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