Asked by Mulham Shbeib on Jul 20, 2024
Verified
Which of the following is the LEAST controllable element of the communications mix?
A) buzz marketing
B) personal selling
C) direct marketing
D) point-of-purchase sales
Communications Mix
The various tools and methods that a company uses to communicate with its target market, including advertising, personal selling, sales promotion, public relations, and direct marketing.
Buzz Marketing
A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.
- Acquire knowledge about the essentials of integrated marketing communications and its consequences on relationships with customers and the planning of marketing strategies.
Verified Answer
Learning Objectives
- Acquire knowledge about the essentials of integrated marketing communications and its consequences on relationships with customers and the planning of marketing strategies.
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