Asked by Duker Yvonne on Sep 28, 2024
Which of the following is the placement of a product or service in the minds of targeted customers?
A) segmentation
B) positioning
C) promotion
D) targeting
Positioning
The strategy of placing a brand, product, or service in a specific niche in consumers' minds to distinguish it from competitors in the market.
- Comprehend the principle of brand positioning and its significance in the field of marketing.
Learning Objectives
- Comprehend the principle of brand positioning and its significance in the field of marketing.
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