Asked by Jillian Hearne on Jun 16, 2024
Verified
Which of the following is the primary unit of analysis for content analysis?
A) The interview.
B) The headline.
C) The tweet.
D) The word.
E) The sentiment.
Content Analysis
A research method used to interpret text data through the systematic classification process of coding and identifying themes or patterns.
Primary Unit
The fundamental component or measurement used as the basic building block or starting point for any system, process, or calculation.
Analysis
The process of examining data or details in order to understand information more thoroughly, often used to extract insights or solve problems.
- Describe the significance of content analysis in the investigation of social media materials.
Verified Answer
Learning Objectives
- Describe the significance of content analysis in the investigation of social media materials.
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