Which of the following is true for persuasive messages?

A) The messages must be competitive.
B) The message must be based on positive social outcomes.
C) The message must be compelling.
D) The message must use lively words and phrases.
E) The message must be highly visual.

Social Outcomes

The consequences or results of actions, policies, or interactions within society, affecting social relations and community well-being.

Compelling

Having a powerful and irresistible effect; capable of driving action or demanding attention.

Competitive

The quality of being able to compete successfully against others in the same field, often by offering better goods, services, or performance.