Which of the following is typically used in small firms to direct marketing activities,set expectations,and budget resources?

A) marketing plan
B) marketing metric
C) situation assessment
D) strategic planning matrix

Marketing Plan

A Marketing Plan is a comprehensive document or blueprint that outlines an organization's advertising and marketing efforts for a specific period, including strategies, market analysis, and budget.

Marketing Metric

Quantitative measures used to track performance, assess the effectiveness of marketing strategies, and inform decision making in marketing.

Situation Assessment

The process of evaluating the current state and context of a situation to make informed decisions, often used in strategic planning and crisis management.