Asked by jordan gayle on Jun 28, 2024
Verified
Which of the following marketing strategies is LEAST likely to generate long-term success for a firm?
A) differentiation in a mass market
B) cost leadership in a niche market
C) differentiation in a niche market
D) cost leadership in a mass market
Long-Term Success
Achieving a consistent level of goal attainment and positive outcomes over an extended period.
- Recognize the components and significance of a market-oriented approach in enhancing a company's profitability and strategic edge.
Verified Answer
BS
Bailey SchleimerJun 30, 2024
Final Answer :
B
Explanation :
Cost leadership in a niche market is least likely to generate long-term success because it focuses on minimizing costs in a small, specialized market segment. This strategy might limit the firm's ability to invest in differentiation or innovation, making it difficult to sustain competitive advantage over time, especially as niche markets can be easily targeted by competitors with more resources or unique offerings.
Learning Objectives
- Recognize the components and significance of a market-oriented approach in enhancing a company's profitability and strategic edge.
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