Which of the following measures how effectively a company engages with online stakeholders?

A) Sentiment analysis
B) Cold calling
C) Brand socialization
D) Content marketing
E) Socialization

Sentiment Analysis

A computational method used to determine the emotional tone behind words, used to gain understanding of the attitudes, opinions, and emotions expressed in texts.

Brand Socialization

The process of learning and integrating the values, attitudes, and behaviors that are part of a brand's culture.

Stakeholders

Individuals or groups with an interest or investment in an organization's activities, decisions, and success.