Asked by FRANCIS VENTURA on Jul 02, 2024
Verified
Which of the following must be able to attract attention,break through a clutter,deliver the intended message,and aid comprehension and recall,while positively influencing brand attitudes and purchase intent?
A) Social media tactics.
B) Brand experience.
C) Brand persona.
D) Audience engagement.
E) None of these.
Brand Experience
The sum of all sensations, feelings, thoughts, and actions evoked by a brand, influencing consumers' perceptions and behavior.
Clutter
The excessive amount of stimuli or noise in a communication channel, making it difficult to convey a clear message.
Brand Attitudes
Consumers' evaluations or feelings about a brand's products, services, or overall identity.
- Comprehend the idea of brand experience on social media platforms and its components for audience involvement.
Verified Answer
YN
Yessel Najera6 days ago
Final Answer :
B
Explanation :
Brand experience is the only option among the given choices that can attract attention, break through a clutter, deliver the intended message, aid comprehension and recall, positively influence brand attitudes, and purchase intent. Social media tactics, brand persona, and audience engagement are important, but they are not sufficient enough to address all the given criteria.
Learning Objectives
- Comprehend the idea of brand experience on social media platforms and its components for audience involvement.
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