Which of the following questions is not useful when developing a persona focused on guiding social media tactics?

A) What social media channels are they actively using?
B) What is their social technographic category?
C) What type of social media user are they?
D) What kinds of products have they purchased in the past?
E) What are their favorite types of social content?

Social Technographic Category

A classification of Internet users based on their online behaviors and how they engage with social technologies, such as content creation or networking.

Persona

A fictional character created to represent a user type that might use a site, brand, or product in a similar way, often used in marketing and product development.

Social Media Tactics

Strategies and approaches used on social media platforms to achieve specific marketing, branding, or communication goals.