Asked by Harold Jay Lingatong on Sep 28, 2024
Which of the following questions will facilitate channel selection?
A) Does our brand image,voice,and tone fit with the channel culture?
B) What specific goals can be pursued here given the channel's functionality? Do these goals relate to objectives in our strategic plan?
C) Does the channel offer paid media options to ensure audience reach and the ability to target specific audience segments?
D) A & B only.
E) All of these.
Channel Selection
The decision-making process involved in choosing the most appropriate medium or platform for delivering a specific message or content.
Brand Image
The perception and emotional response that consumers have towards a company or its products, shaped by branding efforts.
Paid Media Options
Advertising opportunities for which companies pay to display their promotional messages on various media platforms.
- Appreciate the significance of channel selection in accordance with brand image, audience goals, and strategic fit.
Learning Objectives
- Appreciate the significance of channel selection in accordance with brand image, audience goals, and strategic fit.
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