Asked by Snookker Parinya on Sep 28, 2024
Which of the following terms best completes the sentence,'The first level of social commerce strategy is to utilize ______,encourage it,and facilitate it with social sharing and shopping functionalities customers want.'?
A) Review aggregation.
B) Social shopping.
C) User-generated content.
D) Social commerce sharing.
E) None of these.
Social Commerce Strategy
A plan that integrates social media interaction to influence consumers' buying decisions and improve direct selling capabilities.
User-Generated Content
Content created and shared by the users of a platform or service, including videos, posts, blogs, and reviews, contributing to the wealth of digital content available.
Social Sharing
A process or feature on websites and apps allowing users to share content with others on social media platforms.
- Understand the importance of user-generated content in social commerce strategy.
Learning Objectives
- Understand the importance of user-generated content in social commerce strategy.
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