Asked by Snookker Parinya on Sep 28, 2024

Which of the following terms best completes the sentence,'The first level of social commerce strategy is to utilize ______,encourage it,and facilitate it with social sharing and shopping functionalities customers want.'?

A) Review aggregation.
B) Social shopping.
C) User-generated content.
D) Social commerce sharing.
E) None of these.

Social Commerce Strategy

A plan that integrates social media interaction to influence consumers' buying decisions and improve direct selling capabilities.

User-Generated Content

Content created and shared by the users of a platform or service, including videos, posts, blogs, and reviews, contributing to the wealth of digital content available.

Social Sharing

A process or feature on websites and apps allowing users to share content with others on social media platforms.

  • Understand the importance of user-generated content in social commerce strategy.