Asked by Kathy Newton on Sep 28, 2024
Which of the following terms refers to 'the character description that highlights key information about the target audience'?
A) Talent.
B) Identity.
C) Standards.
D) Persona.
E) Culture.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, aiding in understanding customer needs and behaviors.
Target Audience
A specific group of people identified as the intended recipients of a message, product, or service, based on demographic, psychographic, or other factors.
Character Description
The process of detailing the appearance, traits, motivations, or background of a character in a narrative.
- Define and identify key terms in social media marketing such as personas and content types.
Learning Objectives
- Define and identify key terms in social media marketing such as personas and content types.
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