Which of the following will most likely occur if a firm shifts from an undifferentiated marketing program to a differentiated marketing program?

A) decreasing organizational complexity
B) increasing benefits of scale
C) decreasing product portfolio
D) increasing per-unit costs

Differentiated Marketing

A marketing strategy in which a company targets multiple market segments with specific offerings for each.

Organizational Complexity

Refers to the degree of various elements and the extent of differentiation within an organization that affects its operations and decision-making.

Per-Unit Costs

The cost associated with producing or acquiring a single unit of a product or service, important for pricing and profitability analysis.