Asked by Corey Hugenberg on Jul 27, 2024
Verified
Which of the following would LEAST likely be used to forecast future sales of a product?
A) market interval scales
B) sales force estimates
C) expert opinions
D) market tests
Forecast Future Sales
The process of estimating the amount of product or service a company will sell in the future, based on historical data, trends, and market analysis.
Market Interval Scales
Measurement scales used in market research that show the order of options, plus the ability to quantify and compare the size of differences between them.
Sales Force Estimates
Projections or assessments made by an organization’s sales team regarding future sales volume, based on their direct interaction with the market and customers.
- Understand the significance and techniques of sales prediction.
Verified Answer
Learning Objectives
- Understand the significance and techniques of sales prediction.
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