Which of these are essential because it serves as a primary incentive for people to start companies,expand them,and provide consistently high-quality competitive goods and services?

A) Coupons
B) Profits
C) Discounts
D) Rebates

Profits serve as the primary incentive for entrepreneurs to start, expand, and improve their businesses, as they indicate the financial success and viability of a company, motivating the provision of high-quality and competitive goods and services.