Asked by Jacob Andersen on Jul 14, 2024
Verified
Which sales presentation method is best for selling group insurance policies to organizations?
A) Need-satisfaction
B) Transactional selling
C) Formula sales approach
D) Canned sales approach
E) Problem-solution
Problem-solution
A methodology or approach that identifies an issue and provides a strategic answer or resolution to address it effectively.
Group Insurance
A type of insurance policy that covers multiple individuals under one contract, commonly offered to employees by their employers.
- Identify the suitable method for presenting sales for diverse products and services.
Verified Answer
RO
Rachael O'TooleJul 18, 2024
Final Answer :
E
Explanation :
The problem-solution sales presentation method is best for selling group insurance policies to organizations because it focuses on identifying specific problems or needs the organization has and then presenting the insurance policy as a solution to those problems. This method is effective because it directly addresses the concerns of the organization and demonstrates how the product can meet their specific needs.
Learning Objectives
- Identify the suitable method for presenting sales for diverse products and services.
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