Asked by Kevin Clayton on Jun 14, 2024
Verified
Which scenario best exemplifies how one's personal value system influences that person's buying behavior?
A) Gretchen heard that cars made in Germany have a reputation for being well built, so she decided to buy a BMW.
B) Roger decided to buy a camper so the family could enjoy the outdoors together.
C) Riley decided to buy a Mustang because it reflects his fast-paced way of living.
D) Cathy decided to buy an electric vehicle because she is concerned about the harmful effects of carbon dioxide emissions produced by gasoline fuels.
E) Rachel loves the outdoors, so she decided to buy a Jeep because it would portray her spirited personality to others.
Personal Value System
An individual's set of beliefs and values that guide their behaviors and decision-making processes.
Electric Vehicle
A vehicle that is powered by an electric motor instead of an internal combustion engine, contributing to reduced carbon emissions and environmental pollution.
Carbon Dioxide Emissions
Refers to the release of carbon dioxide into the atmosphere, primarily due to fossil fuel burning and deforestation, contributing to global climate change.
- Understand the effect of mental processes on the decision-making of consumers.
Verified Answer
Learning Objectives
- Understand the effect of mental processes on the decision-making of consumers.
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