Asked by Brayan Patlan on May 07, 2024
Verified
Which stage of the product life cycle is characterized by low or negative profits and the possible need of companies to offer incentives to stores to get them to carry the product?
A) maturity
B) decline
C) introduction
D) growth
Product Life Cycle
The progression of a product through several stages from introduction to growth, maturity, and decline.
- Understand the product life cycle stages and marketing strategies relevant to each stage.
Verified Answer
PP
Parth PradhanMay 12, 2024
Final Answer :
C
Explanation :
During the introduction stage of the product life cycle, profits are often low or negative due to high costs associated with product development and marketing. Companies may need to offer incentives to retailers to encourage them to carry the new product.
Learning Objectives
- Understand the product life cycle stages and marketing strategies relevant to each stage.
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