Asked by Raymond Pittman on Jul 08, 2024
Verified
Which statement regarding marketing metrics is true?
A) Metrics are used at the beginning of the planning process.
B) They are only reliable for comparing results among SBUs.
C) They cannot be used to project the future.
D) They quantify a trend, dynamic, or characteristic.
E) They make it difficult for a firm to appropriately adjust to its marketing plan.
Marketing Metrics
Quantitative measures used to evaluate, compare, and optimize marketing strategies and performances.
Quantify a Trend
The process of using statistical methods to measure and express the direction and magnitude of changes over time in data.
Planning Process
Involves setting objectives and determining the most effective course of action to achieve those objectives within a business or project.
- Understand the importance of assessing marketing effectiveness through the use of metrics.
Verified Answer
WL
Wonder LungaJul 11, 2024
Final Answer :
D
Explanation :
Marketing metrics are used to quantify a trend, dynamic or characteristic of a marketing campaign. They provide valuable insights to marketers on the effectiveness of their strategies and help them make data-driven decisions.
Learning Objectives
- Understand the importance of assessing marketing effectiveness through the use of metrics.