Which step of the AIDA plan encourages the audience to hear about your main idea?

A) Action
B) Interest
C) Interpersonal
D) Desire
E) Attention

AIDA Plan

A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to engage consumers and guide them through the buying process.

Main Idea

Refers to the primary concept or underlying message that a piece of writing or communication aims to convey.