Asked by Surprise Bahati Mutunwa on Jun 07, 2024
Verified
Which step of the personal-selling process is difficult because it requires the salesperson to overcome the fear of being rejected?
A) preapproach
B) approach
C) handling objections
D) sales presentation
E) gaining commitment
Being Rejected
The experience of not being accepted or approved by others, often resulting in feelings of disappointment or inadequacy.
- Comprehend different techniques for closing and their suitable uses.
Verified Answer
OE
Olivia EasonJun 13, 2024
Final Answer :
E
Explanation :
Gaining commitment (closing the sale) is often considered the most challenging step in the personal-selling process because it is the point at which the salesperson asks the customer to make a decision. This step can be difficult due to the fear of rejection, as the salesperson risks hearing a "no" after investing time and effort in the sales process.
Learning Objectives
- Comprehend different techniques for closing and their suitable uses.