Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about the respective brand?

A) Branded information.
B) UGC.
C) Social branded entertainment.
D) Social games.
E) None of these.

Word-of-Mouth

The process of informing others about a product, service, or event through oral or written recommendations rather than through formal advertising channels.

Branded Information

Content created by or for a brand that provides value to the audience while subtly promoting the brand itself.

UGC

User-Generated Content; any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media and wikis.