Asked by ndaba mgabadzeli on Sep 23, 2024
Verified
Which term best defines the philosophy that opening weekend is the only barometer of a film's financial success?
A) playability
B) platforming
C) marketability
D) Q rating
Opening Weekend
The initial period, usually Friday through Sunday, when a film is first released to the public, often used as an indicator of its potential success.
- Gain an understanding of the financial factors and markers of success in cinema, including sources of income and the crucial role of the first weekend's earnings.
Verified Answer
AK
Angie Khatib3 days ago
Final Answer :
C
Explanation :
Marketability refers to the potential of a film to attract a large audience based on its promotional campaigns, star power, and other factors that can drive a high turnout during the opening weekend. It emphasizes the importance of initial impressions and the impact of marketing efforts on a film's financial success.
Learning Objectives
- Gain an understanding of the financial factors and markers of success in cinema, including sources of income and the crucial role of the first weekend's earnings.
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