Which term underscores the desire to create more than a passive ad,where the goal is to launch an experience that people will want to share?

A) Earned reach.
B) Gift applications.
C) Experience design.
D) Seed.
E) Social experience ad.

Experience Design

The practice of designing products, processes, services, and environments with a focus on the quality of the user experience.

Passive Ad

Advertising content that is not aggressively promotional, aiming instead to subtly influence viewers without direct calls to action.

Earned Reach

Definition: The exposure or visibility a brand gains through word-of-mouth or organic sharing of its content by individuals, not paid promotions.