Which type of impulse represents participation in social media as a way to 'pay it forward'?

A) Personal utility.
B) Altruistic.
C) Immediacy.
D) Prurient.
E) Affinity.

Altruistic

Showing a selfless concern for the well-being of others, often characterizing acts done without expectation of personal gain.

Pay It Forward

A concept involving doing a good deed for others without expecting anything in return, often with the hope that the beneficiary will pass on the good deed to others.

Participation

Definition: The act of taking part or being actively involved in an activity, event, or process.