Asked by Linda MyPhuong on May 08, 2024
Verified
While developing a comprehensive marketing strategy,a firm needs to determine where it will conduct business.Which tool would be most useful?
A) experience curve matrix
B) product-market growth analysis
C) SWOT analysis
D) Porter's generic strategies
Product-Market Growth Analysis
An analytical tool used to determine the best strategy for business growth by analyzing existing and potential products and markets.
SWOT Analysis
A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
Porter's Generic Strategies
A framework that outlines three strategies for achieving competitive advantage: cost leadership, differentiation, and focus.
- Identify and apply various strategic tools and analyses, such as SWOT analysis and product-market growth analysis.
Verified Answer
Learning Objectives
- Identify and apply various strategic tools and analyses, such as SWOT analysis and product-market growth analysis.
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