Asked by Allison Pratt on Feb 18, 2024
Verified
While guerrilla marketing can be creative and affordable,it has limitations.List and describe some of the limitations.
Guerrilla Marketing
A low-budget strategy that focuses on personally interacting with a target.
- Lack of control: Since guerrilla marketing often involves unconventional tactics, there is a higher level of unpredictability and lack of control over the outcome. It may be difficult to measure the success or impact of these tactics accurately.
- Legal and ethical concerns: Some guerrilla marketing tactics may push the boundaries of legality or ethics. This can lead to potential backlash or negative publicity if the tactics are perceived as intrusive, deceptive, or offensive.
- Limited reach: Guerrilla marketing tactics often rely on unconventional and unexpected methods to capture attention. While this can be effective in targeting a specific audience, it may not reach a wide range of people or penetrate larger markets.
Verified Answer
TH
Terrence HoskinsFeb 18, 2024
Final Answer :
You have to have a good understanding of the target market and where high traffic exists.What are those in the areas where people in your target market are likely to gather? Similarly,you have to think about the timing of your campaign.On what days and at what times are you likely to reach your target market? You also must remember that guerrilla marketing can be difficult to measure.What,exactly,will indicate that your campaign is a success or a failure? Monitoring social media is a good way to start seeking correlations between the campaign and sales.You must also consider the community in which your campaign will take place; don't be tone-deaf.Think about morality and legality.
Learning Objectives
- Lack of control: Since guerrilla marketing often involves unconventional tactics, there is a higher level of unpredictability and lack of control over the outcome. It may be difficult to measure the success or impact of these tactics accurately.
- Legal and ethical concerns: Some guerrilla marketing tactics may push the boundaries of legality or ethics. This can lead to potential backlash or negative publicity if the tactics are perceived as intrusive, deceptive, or offensive.
- Limited reach: Guerrilla marketing tactics often rely on unconventional and unexpected methods to capture attention. While this can be effective in targeting a specific audience, it may not reach a wide range of people or penetrate larger markets.
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