Asked by Marylyn Ramirez on Jun 19, 2024

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Who defined the concept of McDonaldization?

A) Max Weber
B) Benjamin Barber
C) George Ritzer
D) Gordon Laxer

McDonaldization

A term referring to the process by which principles of fast food restaurants, such as efficiency, predictability, and control, come to dominate more sectors of society and the economy.

George Ritzer

An American sociologist known for his work on consumerism, globalization, and the McDonaldization of society.

Max Weber

A foundational figure in sociology known for his theory on the Protestant ethic and the spirit of capitalism, and his contributions to the understanding of social authority, bureaucracy, and social stratification.

  • Examine the theories of McDonaldization and glocalization as they relate to the exchange of cultures globally.
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KJ
Kumar JairamdasJun 26, 2024
Final Answer :
C
Explanation :
George Ritzer introduced the concept of McDonaldization in his book "The McDonaldization of Society" where he describes the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world.