Who produced a multimedia news release to announce the PSA ad campaign produced for First Lady Michelle Obama's "Let's Move" initiative to combat childhood obesity?

A) Edelman
B) The Ad Council
C) Michelle Obama
D) White House staff

Multimedia News Release

A digital press release format that incorporates various types of media, including videos, images, and links, to make the announcement more engaging and sharable.

First Lady

The wife of the president or head of state, often involved in social and charitable activities.

Let's Move

An initiative launched by former First Lady Michelle Obama aiming to reduce childhood obesity and encourage a healthy lifestyle through physical activity and nutrition.