Asked by razan osman on Jul 08, 2024
Verified
Why are persuasive business messages based only on emotional appeals less effective?
A) The audience will want proof you can solve a problem
B) The audience will easily reach the same conclusion as the writer
C) Emotional appeals take more time to read and process
D) The audience will need help identifying the conclusion
E) Analogies between the problem and the appeal will not be easily understood
Emotional Appeals
Persuasive techniques that aim to evoke an emotional response from the audience to sway their opinion or decision.
Persuasive Business Messages
Communications designed to influence the thoughts or actions of others in a business context.
Problem Solving
The process of identifying a problem, developing possible solutions, and implementing a strategy to address the issue.
- Identify the drawbacks and traps of depending exclusively on emotional appeals or logical fallacies in persuasive efforts.
Verified Answer
Learning Objectives
- Identify the drawbacks and traps of depending exclusively on emotional appeals or logical fallacies in persuasive efforts.
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