Asked by Ariana Rinehart on May 29, 2024
Verified
Why do most scholars and practitioners believe it is best to have only two or three objectives in a strategic PR plan?
A) to allow management to add their own objectives to the plan
B) to provide more focus and discipline to the planning process and avoid overwhelming the plan
C) to keep the plan flexible and fluid
D) to achieve management buy-in and support
Strategic PR Plan
A structured approach to communicating and promoting an organization’s message and goals to its target audience effectively.
Management Buy-in
The support and acceptance of a proposal or project by the higher-level management within an organization.
Planning Process
A systematic series of steps that helps an individual or organization to set goals, strategies, and evaluate the paths to achieving them.
- Comprehend the importance of focusing objectives within a strategic PR plan.
Verified Answer
YZ
Yidan ZhangJun 01, 2024
Final Answer :
B
Explanation :
Having only two or three objectives provides more focus and discipline to the planning process and avoids overwhelming the plan. This approach ensures that the plan is realistic, achievable, and actionable. Having too many objectives can dilute the impact of the plan and make it difficult to measure success.
Learning Objectives
- Comprehend the importance of focusing objectives within a strategic PR plan.