Why is it important to project the company's image in all communication,rather than your own image or personal brand?

When you communicate with anyone outside your organization,it is more than a conversation between two individuals.You represent your company and therefore play a vital role in helping the company build and maintain positive relationships with all its stakeholders.Most successful companies work hard to foster a specific public image,and your external communication efforts need to project that image.As part of this responsibility,the interests and preferred communication style of your company must take precedence over your own views and personal communication style.