Asked by Smooth Deion on Jun 12, 2024
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Why is Maslow's hierarchy of needs important to marketing?
Maslow's Hierarchy
A psychological wellness theory based on satisfying inherent human necessities in a sequential order, ultimately leading to self-actualization.
- Explain the importance of Maslow's hierarchy of needs in marketing and consumer behavior.
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FA
Fizza AfzalJun 14, 2024
Final Answer :
This hierarchy of needs is important to marketing because it reminds marketers that consumers have different priorities for their needs at different times and stages of their lives. It helps marketers know what their target audience is and can be a tool in terms of segmenting the market and positioning product offerings.
Learning Objectives
- Explain the importance of Maslow's hierarchy of needs in marketing and consumer behavior.
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