Yelp has used a ________ strategy to become a major influence on the behavior of consumers and businesses in large cities across the United States.

A) voice of reason
B) voice of the crowd
C) voice in the city
D) voice of the customer

Voice of the Crowd

The collective opinions or sentiments of a group of people, often used to describe public opinion on social media or other platforms.

Yelp

A platform that allows users to publish reviews and rate businesses, particularly in the hospitality and service sectors.