Asked by Dorthie Brown on Apr 28, 2024
Verified
You have just been hired by Ace Payroll to sell payroll support services to small- and medium-sized businesses. Your sales manager has mentioned that the main duty for new reps is to develop relationships with new customers rather than with existing customers. Ace is using a _________ strategy for new sales reps.
A) hunter
B) geographic
C) farmer
D) product
E) gatherer
Hunter Strategy
A proactive business approach focused on aggressively searching for and acquiring new clients or market opportunities.
Geographic Strategy
Strategic decisions and actions focused on selecting and serving specific geographic areas or locations to optimize business performance.
- Understand various sales approaches and their suitable use in business contexts.
Verified Answer
TJ
Tatyana JonesMay 01, 2024
Final Answer :
A
Explanation :
The "hunter" strategy focuses on seeking out new clients or customers, which aligns with the duty described for new reps to develop relationships with new customers, rather than maintaining or expanding relationships with existing ones.
Learning Objectives
- Understand various sales approaches and their suitable use in business contexts.
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