Asked by Leanna Lolita on Jul 20, 2024
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You purchased a new circular saw from Home Depot and during the sales transaction you provided the salesperson with your e-mail address. Now, periodically you receive e-mail advertisements from Home Depot about products the company thinks you would be interested in. This type of advertising communication is called _________ marketing.
Database Marketing
A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.
- Gain insight into the use of social media and digital technologies in the evaluation and improvement of marketing tactics.
Verified Answer
AY
Learning Objectives
- Gain insight into the use of social media and digital technologies in the evaluation and improvement of marketing tactics.
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